Stacey Won
Graphic Designer
Let’s go on this journey together.
MIMU
Identity Rebrand
Moodlight
Visual Identity
Juvet Landscape Hotel
Hospitality Branding
ROM&ND
Brand Strategy
Zing
Visual Interaction
Dream Sequence
Layout Design
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© stacey 2024
ROM&ND
Rom&nd is a Korean cosmetics brand that combines romantic and modern aesthetics to create makeup products that appeal to a wide range of beauty enthusiasts.
Brand Strategy
My goals were to create a strategy that would help connect Rom&nd back to its Korean culture and bring a fresh look to help users embrace their inner and outer beauty.
Current Brand Points
Strengths:
Weaknesses: 1. High Quality Products
2. Big Social Media Presence
3. Collaboration
1. Similar Brand Identity to Other Competitors
2. Limited Accessibility
3. Not Transparent with their Materials
Target MarketCurrently 20s to 30s and beyond
Target market will shift to younger consumers as well as they want to start exploring with makeup. As their target market shifts to include younger consumers, the market size will increase, and Rom&nd will be viewed more as an inclusive and empathetic brand.
New Value Proposition
Rom&nd aims to have a connection with each of its consumers. A connection that provides consumers with the knowledge of what beauty in themselves looks like. By searching for their bespoke creativity, it provides the opportunity for consumers to explore, no matter the occasion.
Rom&nd also offers honest formulas and broad ranges for each connection and provides dependable guides and an easy process for a clean and fresh look. Rom&nd also aims to provide connections through their treasured culture and the strong history that has made them who they are now.
Refreshed Brand Identity
Brand Attributes
Dependable Guides
With different types of guidances (tutorials, classes, etc), consumers will be able to have vast options to look to.
Honest Formulas
Being honest through the ingredients that they use, what kind of packaging they use, whether they’re cruelty free, etc.
Broad Ranges
Having a vast range of shades, targeting not only women, and being flexible with whoever buys the products.
Transparent Culture
Showing appreciation of the culture that stands before this brand and embracing the journey that has led the brand to this point.
Easy Process
Through simplifying the process or knowing how to use which product, it will become an easy and fun process for the consumers.
Bespoke Creativity
Grounding the idea that beauty is not only from the outside, but the inside too -- shine from the inside and glow on the outside.
Marketing
Refreshed Interfaces (Mobile & Desktop)
I’ve learned...Being able to think about the big picture, not just design
It was important to be able to know what was working and what wasn’t working about the brand in order to revitalize the brand and help strengthen the connections that they could have with future visitors.
I was able to think analytically but also use my experience with makeup to create an embraceful journey for the visitors.
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