Stacey Won
Graphic Designer
Let’s go on this journey together.
MIMU
Identity Rebrand
Moodlight
Visual Identity
Juvet Landscape Hotel
Hospitality Branding
ROM&ND
Brand Strategy
Zing
Visual Interaction
Dream Sequence
Layout Design
About
My Open Space
Email
LinkedIn
© stacey 2024
Juvet Landscape Hotel
The Juvet Landscape Hotel is located at Valldal Norway, and it provides an immersive space for visitors to be able to escape and find tranquility through nature.
Hospitality Branding
My goals were to create an environment that would feel validating and improving for these users through the use of consistent graphics and organized features.
LogoJuvet is located in an area that might be hard to find, but once visitors go, it’s a one of a kind. The concept of a gem being discovered was developed as the main icon for this hotel.
Look BookNegative space was used to emphasize the still atmosphere and create a dynamic relationship with the scale of type. The hotel rooms are created to respect the existing topography and was built to mimic a dark cave. Through that, a concept of camoflouge was developed and is shown through the inserts of the book.
PostcardsUsing moments from the lookbook, the postcards feature different quotes, pictures, and rhythm, leveraging the colors and the typefaces to create dimension.
CollateralThe collaterals are consistent with the use of type treatments and the use of the icon.
SpatialUsing the icon as a way to direct guests to specific places as wayfinding.
I’ve learned...Creating with Intent
I learned how to be strategic with each approach I made with each designs and how to connect everything back together through the concept.
Pacing of Designs
I was able to learn how to design the right pacing and rhythm between the spreads, and to create designs that reflected the values of the hotel but also refresh it.
Previous PageNext Project